Restaurateurs, Wine Merchants, Sommeliers: Serve Rosé at Its Best with LeChiller® Pro
The Growing Popularity of Rosé: A Generational and Marketing Phenomenon
Rosé is no longer just a summer wine. Today, it’s enjoyed year-round, driven by millennials and young adults who value conviviality and experience over traditional oenological protocol.
- In France, rosé’s share has grown from 10.8% in 1990 to 31% in 2025, the equivalent of around 20 bottles per person per year (source: CIVP).
- Worldwide, production now exceeds 25 million hectoliters, with strong demand in Northern Europe, the US, and Asia.
- Rosé attracts a wide audience thanks to its approachable image, stylish packaging, and flexibility beyond summer months.
“Unlike red and white wines, it was the consumer who made rosé a success,” notes Gilles Masson, Director of the Rosé Center in Provence.
Why Serving Rosé at the Right Temperature Matters
The tasting experience of a rosé depends heavily on its serving temperature:
- Too warm: freshness and fruity aromas are lost.
- Too cold: finesse and subtlety are masked.
The Limits of Traditional Methods
- Standard refrigerator: slow, taking several hours.
- Ice bucket: practical but requires constant attention and refilling.
- Freezer: faster, but risky for both the wine and the cork.
These constraints disrupt service flow, especially during peak hours.
LeChiller® Pro: The Professional Solution for Perfectly Chilled Rosé
Key Features and Innovations
- Fast: chills any bottle in just 5 minutes.
- Versatile: rosé, white wine, champagne, beer, spirits.
- Precise: preserves aromas and organoleptic quality.
- Eco-friendly: uses the equivalent of a 60 W lightbulb, far less than a traditional fridge.
- Compact & convenient: minimal setup, ideal for restaurants and retail.
Benefits for Professionals
- Time-saving & service optimization: no more running to the cellar for a chilled bottle.
- Enhanced customer experience: rosé at the ideal temperature, aromas preserved, greater satisfaction and loyalty.
- Energy & space efficiency: one device replaces multiple fridges and ice buckets.
Client Testimonials & Case Studies
“With LeChiller® Pro, I can serve any bottle of rosé at the perfect temperature in just minutes, even during the rush.” – Sommelier, Paris restaurant
“Our customers love the consistency of service and the perfect freshness of the wines. It really boosts our image.” – Independent wine shop owner
How to Integrate LeChiller® Pro in Your Establishment
- Place it near the bar or counter for quick access.
- Set temperatures according to the type of wine.
- Use it to diversify your offer: rosés, whites, champagnes, craft beers, and even non-alcoholic beverages.
LeChiller® Pro transforms wine management into a simple, fast, and high-quality experience, improving logistics, service, and customer satisfaction.
FAQ – Frequently Asked Questions
What’s the ideal serving temperature for rosé? Between 8 and 10°C, depending on the style and age.
Can LeChiller® Pro be used for other drinks? Yes: champagne, white wine, beer, spirits, sparkling beverages.
Is LeChiller® Pro suitable for intensive use? Yes, it’s designed for professionals and supports continuous service without performance loss.
What’s its energy consumption? Extremely low: equivalent to a 60 W bulb, much less than a fridge.
Can rosé really be served all year round? Absolutely. With LeChiller® Pro, bottles stay at the perfect temperature, even beyond summer.
Rosé, Perfect Every Time, All Year Round
In 2025, LeChiller® Pro is more than a cooler — it’s a reinvention of the wine experience. It streamlines service for professionals, guarantees top quality, and delivers fast, eco-friendly performance.
Restaurateurs, wine merchants, sommeliers: request your personalized demo today and discover how to serve the perfect rosé every time with LeChiller® Pro.
